Over the past month or so, a social media campaign has gradually gathered steam that is aimed at convincing advertisers to stop doing business with Breitbart News. But not all of the attention it has received is good. In early 2017, one prominent instance of this phenomenon has involved the controversial conservative web site Breitbart, which has been targeted by social media campaigns seeking to cut the site’s online advertising revenues, the lifeblood of many digital publishers:Ĭonservative news website Breitbart News has gotten a lot of attention since Donald Trump was elected, in part because former Breitbart chairman Steve Bannon is now a senior strategist advising the president. Exhortations to citizens to boycott or otherwise cut off the financial funding of those who express unpopular viewpoints or engage in controversial activities have long been a part of the American political landscape.
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